Cart Recovery

70% of online shoppers add products to their cart but never complete the purchase. That is revenue walking out the door every single day. Our automation brings them back — automatically, with personalised emails that feel human.

70%
of carts abandoned
47
abandoned carts per day (average store)
10-15%
recovered with automation
1

1 Hour After Abandonment — Gentle Reminder

Customer left items in their cart. The first email lands while they still remember.

IMG
Ceramic Pan Set (5-piece)
£89.99
IMG
Bamboo Utensil Set
£24.99
Cart Total: £114.98
ABANDONED — 1 hour ago
Gentle, no pressure. References her specific products by name. Offers help if she had questions. Does not push discounts yet — most customers just got distracted and need a reminder.
2

24 Hours Later — Value Reminder

Customer still has not bought. Time to remind them why these products are worth it.

Cart Total: £114.98
STILL ABANDONED — 24 hours
Adds value, not pressure. Highlights product benefits specific to what she was looking at. Social proof ("best sellers this month"). Still no discount — saving that for step 3.
3

72 Hours Later — Final Nudge

Last chance. Create urgency without being pushy.

Cart Total: £114.98
EXPIRING SOON — 72 hours
Urgency without desperation. Cart expiry creates natural urgency. Respectful tone — "no worries if not." This final email typically converts 3-5% of remaining abandoned carts.

What this means for your revenue

If your store has 47 abandoned carts per day at an average of £80 each:

£4,200+

recovered revenue per month from cart recovery alone

Based on 10-15% recovery rate. Running 24/7 with zero staff time.